Applying Music Video Theory : Little Mix 'Shout Out To MY Ex'
This music video consists mainly of the four members of Little Mix empowering themselves in various environments and outfits. The mise-en-scene includes the girls wearing revealing and fashionable outfits (a visual of the confidence the girls have in themselves which is projected to their audience of younger girls), a variety of feminine accessories, and other props and objects that fit into the bold colour scheme. The editing cuts in in time with the beat of the song, and is made to look like a montage, giving practically equal time to show the girls singing, posing, dancing, driving, and having a good time in general. The colours have also been altered and enhanced to suit the videos palette, and make the video more appealing visually. There are also many varying shots of the girls from aerial shots (all together in the car) to extreme close ups (on each girls face, showing individuality in their expressions but solidarity as they are given equal screen time). Goodwin's the...