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Applying Music Video Theory : Little Mix 'Shout Out To MY Ex'

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This music video consists mainly of the four members of Little Mix empowering themselves in various environments and outfits. The mise-en-scene includes the girls wearing revealing and fashionable outfits (a visual of the confidence the girls have in themselves which is projected to their audience of younger girls), a variety of feminine accessories, and other props and objects that fit into the bold colour scheme. The editing cuts in in time with the beat of the song, and is made to look like a montage, giving practically equal time to show the girls singing, posing, dancing, driving, and having a good time in general. The colours have also been altered and enhanced to suit the videos palette, and make the video more appealing visually. There are also many varying shots of the girls from aerial shots (all together in the car) to extreme close ups (on each girls face, showing individuality in their expressions but solidarity as they are given equal screen time). Goodwin's the...
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Key Music Video Theorists

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E. Ann Kaplan Key Text Rocking Around The Clock : Music Television, Post Modernism and Consumer Culture (1987) Key Points This text focussed on MTV and was published 5 years after MTV had launched. We were still 5 years away from the internet being 'born' and the world was a different place because of this. Remember that, at this time, if you wanted to watch a music video then you had to wait for it to be shown on a channel such as MTV (which not everyone had access to of course as it was a satellite channel) or one of the popular free to air music shows such as 'Top Of The Pops'. As a consumer of music videos, you had no control over what you were shown which meant that channels like MTV could build up to 'event style' showings such as that for Michael Jackson's 'Thriller'. Kaplan identified music videos as a post-modern form of the media. This means that they subverted of disregarded the expected conventions of film-making. For...
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Me As A Consumer Of Music

I listen to music for most of my day; when getting ready in the morning, walking to and from school, and have it playing for the rest of the evening if I'm at home. I mainly use Spotify to stream music from my phone and laptop, but when there's a lesser-known artist that don't have their songs on there I use Youtube - or whatever website they’ve published their music on (like Bandcamp or Soundcloud). I rarely pay for music as I stream most of what I listen to, but I will occasionally buy a physical copy of an album to support the artist.  The genres I listen to vary, but I'll either be listening to indie artists like Neon Indian and Florence + The Machine, or unique rap artists like Tyler, The Creator and Kendrick Lamar. Asides from the instrumentals, these artists often tend to tell really interesting stories in their songs; Florence bases most of her lyrics on mythology and creates fantasy settings within her albums, Tyler and Kendrick use different personas to e...
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